What takes a talented author dozens if not hundreds or thousands of words to convey, the right picture can evoke the same imagery and emotions within seconds. So naturally, having a well-designed website is vital to your business’s online success.
When someone lands on your homepage, it takes less than eight seconds for that potential buyer to decide if they want to stay on your website or not. Copy can help answer some questions, sure. But if the aesthetic of your page isn’t eye catching, or if your layout is too complicated and hides that useful answer by requiring too many clicks, or even if your server takes too long to load, then that’s a lost sale waiting to happen.
Ricky completely updated our far-too-outdated-to-be-good-for-anything website. It’s all clean and spiffy now, and we feel like we’re finally in the 21st century! Ricky addressed all of our requests and changes and questions with competency and an excellent attitude, and continues to support us even now.”
Dixie Convention Center
Well, having a cohesive color pallet and readable fonts is where most businesses start—and stop. But good design goes beyond just pretty pictures and sans-serif letters.
The next step is to ensure the user experience has a smooth flow with minimal pain-points. Because when your potential new customer finally does find you, do you have what they’re even looking for? And if so, do you make them click through page after page after page to discover their destination? Anything that could create a traffic jam between discovery and conversion is a lost opportunity for a positive experience.
Each platform has its own benefits, like WordPress’s ability to power complex or custom sites and Webflow’s simple yet stunning templates. But if their strengths don’t align with your goals, then it could risk a slow loading page (remember the eight second rule?) or simply missing features that could really help your product or services stand out.
Luckily, I know all about good design and have dozens of past projects to prove it. If you’re ready to show off a beautiful website and snag that next sale, reach out today and we’ll create something your competitor will be jealous of.
I have worked in travel PR for nearly three decades and the media site that Ricky created for GreaterZion.com is the best I've ever used! The asset library is incredibly comprehensive and - more importantly - easily searchable and user friendly. These are incredibly important qualities for media.”
Malen Yantis Public Relations